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Connect Snapchat Ads to Webgarh GTM Assistant

Updated 21 May 2026 · 4 min read

Connect Snapchat Ads by collecting your Pixel ID and Conversions API token, then selecting the events Webgarh GTM Assistant should send.

Setup steps

Find your Pixel ID

Log in to Snapchat Ads Manager.
Open Event Manager.
Select your event source or website.
Copy the Snapchat Pixel ID listed below the event source name.

Generate your Conversions API token

Open Business Dashboard in Snapchat Ads Manager.
Go to Business Details.
Scroll to Conversions API Tokens.
Click Generate Token and copy the generated token.

Connect in Webgarh GTM Assistant

Open the Snapchat Ads section in Webgarh GTM Assistant and click Connect.
Paste your Snapchat Pixel ID and Access Token.
Select the events you want to track.
Click Save and wait for Connected status.

Select all recommended events so Snapchat can use Page View and Add to Cart behavior for better audience learning.

Visual walkthrough

Use the screenshots below alongside the steps above to match each instruction with the correct screen in the platform.

Select a screenshot to open it full size.

Snapchat's Events Manager with an event source's Settings tab open, and an arrow pointing to the event source name and Pixel ID. — Open Snapchat Ads Event Manager for your website event source.

Snapchat Ads Manager's main menu, with an arrow pointing to Business Dashboard. — Copy the Snapchat Pixel ID.

Snapchat's Business Settings: Business details in the left menu (1) and the Generate token button under Conversions API Tokens (2) are marked. — Open Business Details to find Conversions API tokens.

Snapchat's Conversions API Tokens list after a token is created, with an arrow pointing to the copy button beside it. The tokens are blacked out. — Generate and copy the Snapchat Conversions API token.

The Snapchat screen in GTM Assistant, with the Snapchat Pixel ID and Access Token fields and the Save & Continue button. — Enter the Pixel ID and token in Webgarh GTM Assistant.

The Select Store Events to Track step for Snapchat, matching store events such as Page Viewed and Checkout Completed to Snapchat events, with arrows pointing to the Server tick box and the Save button. — Select Snapchat events and save the connection.