The full app, set up with our team
For new and small Shopify stores. Install free, connect your platforms with us in one setup session, and pay per order for each server-side platform you connect.
Pay as you go is $0.02 per order, per server-side platform. Ask me what my store would pay
Pay as you go at a glance
- Price
- $0.02per order, per server-side platformGA4 counts as a server-side platform. Browser-only tools are free and don't count.
- Who it’s for
- New and small stores, and anyone who wants the app without ongoing care.
- How you get it
- Install free from the Shopify App Store.Free on development stores.Get Pay as you go on the Shopify App Store
- Setup
- One setup session with our team.We create and manage Google Tag Manager for you and connect your platforms.
What Pay as you go would cost you
You pay $0.02 per order, per server-side platform, GA4 included. Enter your orders a month to see what that comes to.
Tell us roughly how many orders you get a month.
We’ll show you what Pay as you go would cost.
- Pay as you go $60 a month
At 1,000 orders a month and 3 server-side platforms, Pay as you go costs about $60 a month.
Estimate only. Managed plans: Scaler from $99/month, Maximiser $179/month billed yearly. Talk to us.
Everything in the app, from day one
Pay as you go is the full app: 14 platforms server-side, consent support, the dashboard and the health check. You pay per order, for each server-side platform you connect.
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All 14 platforms server-side
Sent directly to each platform: GA4, Google Ads, Meta (Pixel and Conversions API), Microsoft Ads (Bing), LinkedIn Ads, X (Twitter) Ads, TikTok, Pinterest, Snapchat, Reddit, Quora Ads, Outbrain, OpenAI (ChatGPT) Ads, Klaviyo. Browser-only tools (Microsoft Clarity, Hotjar, ShareChat) are free and don’t count.
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Consent support
Built on Shopify's Customer Privacy API, so every customer's consent choice is respected before any event is sent. GTM Assistant supports Google Consent Mode v2 and respects Shopify's four consent levels.
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Dashboard and health check
The dashboard shows a health status for every connection. If a connection breaks, for example an expired token, the app alerts you straight away.
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One setup session with our team
We create and manage Google Tag Manager for you, connect your platforms, and switch off the official apps’ tracking for each platform we send to. The official apps keep their catalogue and Shopping features.
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App faults fixed for everyone
If something is wrong in the app, we fix it for every store. When Meta, Google or Shopify change something, the app is updated for everyone.
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Help when you ask
Our setup guides walk you through each platform. After setup, ask us anything. We reply within one working day (Monday to Friday).
What Pay as you go doesn’t include
Pay as you go is the app with one setup session. Ongoing work on your store’s own setup is what the managed plans are for.
- Moving from another tracking app or ecommerce platform
- Ongoing fixes to your store’s own setup, such as an expired connection or changed settings (you get the alert and a guide)
- Audits beyond the free audit
- A UTM and channel clean-up
- The monthly tracking report
When to step up to Scaler
When you’d rather our team kept your tracking working, or you need help with a store-side issue more than once. On Scaler, we monitor your tracking and fix problems with you.
Which plan for which job
The requests we hear most from stores starting out, and the plan that covers each.
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“Set up tracking on our store”
Pay as you go: one setup session with our team. Managed plans: setup done with you.
Every plan -
“Connect TikTok”
Included on every plan. Every plan connects 14 platforms server-side, TikTok among them.
Every plan -
“Meta stopped receiving purchases”
On the managed plans, we monitor your tracking and fix problems with you. On Pay as you go, app faults are fixed for every store; for a store-side issue, such as an expired connection, you get the alert and a guide, and you can ask our team.
Managed plans -
“GA4 disagrees with Shopify”
If the cause is our tracking, we fix it on every plan. If it’s your store’s setup, start with the free audit. It compares the orders and revenue Shopify recorded with what GA4 and Google Ads received, and flags duplicate purchases.
Every plan
Questions about Pay as you go
Through Shopify. You pay $0.02 per order for each connected server-side platform, GA4 included, so an order sent to GA4, Meta and Google Ads costs $0.06. Free on development stores, and it’s free to install.
Every server-side platform you connect counts, GA4 included. Browser-only tools (Microsoft Clarity, Hotjar, ShareChat) are free and don’t count.
Yes. There’s no commitment: you can cancel any time in Shopify.
If a connection breaks, for example an expired token, the app alerts you straight away. App faults are fixed for every store. After setup, ask us anything. We reply within one working day (Monday to Friday).
Our team compares the orders and revenue Shopify recorded with what GA4 and Google Ads received, and flags duplicate purchases. Free, one audit per store. We don't change your tracking while we look. We reply within 24 hours. The report takes up to one week.
Install Pay as you go free, and set it up with our team
One setup session with our team. You pay $0.02 per order, per server-side platform, GA4 included. Free on development stores.