New: OpenAI (ChatGPT) Ads is now supported, server-side.

For Shopify stores worldwide

Every sale reaches your platforms. Counted once

GTM Assistant sends each order server-side, directly to GA4, Google Ads, Meta and the rest, alongside the browser tag. When the browser misses a sale, the server-side event still arrives.

250+ Shopify stores · Built by Webgarh Solutions, Shopify Select Partner

  • GA4Purchase received
  • Google AdsConversion received
  • MetaPurchase received, counted once
  • KlaviyoPlaced order received
Example

The problem

The browser is the weakest link

Most stores report sales from a tag in the shopper’s browser. When that tag is blocked, delayed or removed, the sale still happens in Shopify. Your ad platforms just never hear about it.

  1. Ad blockers

    The browser tag is blocked, so the sale never leaves the page.

  2. iPhone privacy

    Safari shortens how long browser data lasts, so returning buyers go unattributed.

  3. Consent gaps

    When the cookie banner and the tags disagree, sales are dropped without anyone noticing.

  4. Theme updates

    A new theme moves a script, and the purchase event quietly stops firing.

How it works

From checkout to every platform

Shopify checkout Order #1042Consent checked first

  • GA4
  • Google Ads
  • Meta
  • Microsoft Ads
  • TikTok
  • Klaviyo
Browser event + server-side event, matched and counted once
  1. Step 1: Consent comes first

    Built on Shopify's Customer Privacy API, so every customer's consent choice is respected before any event is sent.

  2. Step 2: Sent two ways

    The browser event and a server-side event go directly to each platform you connect.

  3. Step 3: Counted once

    Each platform counts the sale once, not twice.

What’s included

  1. Client-side and server-side tracking

    Both, for every connected platform, set up together.

  2. Every sale counted once

    Deduplication across the browser and server-side events.

  3. Health monitoring and alerts

    GTM Assistant checks that sales keep reaching every connected platform. If a connection breaks, for example an expired token, the app alerts you straight away.

  4. Works alongside the official apps

    Keep the Meta and Google & YouTube apps installed. No need to remove them.

  5. Consent-aware

    Built on Shopify's Customer Privacy API, so every customer's consent choice is respected before any event is sent.

  6. Setup with our team

    Pay as you go: one setup session with our team. Managed plans: setup done with you.

What makes us different

Software alone doesn’t fix tracking

ProductThe app sends every sale to your platforms, client-side and server-side.
TeamOur tracking engineers set it up with you, and step in when something needs a person.
GTM AssistantTracking that’s set up properly.
  1. Built by Webgarh Solutions

    Shopify Select Partner. An engineering firm since 2010, with 80+ in-house engineers.

Platforms

14 platforms server-side

Directly to each platform, plus 3 browser-only tools.

See every integration →
  • GA4
  • Google Ads
  • Meta (Pixel and Conversions API)
  • Microsoft Ads (Bing)
  • LinkedIn Ads
  • X (Twitter) Ads
  • TikTok
  • Pinterest
  • Snapchat
  • Reddit
  • Quora Ads
  • Outbrain
  • OpenAI (ChatGPT) Ads
  • Klaviyo

Audit. Build. Review

  1. Step 1: Audit

    We compare what Shopify recorded with what GA4 and Google Ads received. We reply within 24 hours. The report takes up to one week.

  2. Step 2: Build

    Our team sets up your tracking, client-side and server-side, alongside the official Meta and Google & YouTube apps.

  3. Step 3: Review

    Our Maximiser managed plan includes a quarterly review call, with a re-audit of every connected platform.

Case study · Panier Parfait

More than 20% of daily orders were missing from Google Ads

Our team removed overlapping conversion sources and set up server-side delivery with Enhanced Conversions. Within 24 hours, order tracking was accurate again.

Read the case study →
daily orders missing before
20%+
visible improvement window
24h

Case study

Troop London

Meta purchase tracking, restored

Problem
A third-party app conflict had split the store’s Meta event setup, so purchase signals in Meta were inconsistent.
What we did
Rebuilt the event setup as one, so purchases reach Meta cleanly again.
Result
Our team restored Meta purchase tracking.

All case studies →

Who we work with

  • DTC brands

    Founders and marketing teams who need to trust the numbers their ad spend runs on.

    Get a free audit →
  • Shopify Plus and enterprise

    Multi-store and high-volume stores, with an expert team on every setup.

    Talk to our team →
  • Agencies

    Agencies managing Shopify clients, with tracking set up for every store.

    Agency Partner Program →

Free tracking audit

See what Shopify recorded, and what Google received

  1. Ask for your audit
  2. Add us as a collaborator
  3. Share Google Ads and GA4
  4. Get your report

Free We won’t change your tracking while we look.

One audit per store. Compares the orders and revenue Shopify recorded with what GA4 and Google Ads received, and flags duplicate purchases. We reply within 24 hours. The report takes up to one week.

Get a free tracking audit

Sample report

Here’s what I see.

Shopify recorded 212 orders last week. GA4 received 171 of them.

  • Shopify212
  • GA4171

Example report

Example report