Blog
Tracking insights from the team
that fixes it.
Practical articles on Shopify tracking, GA4 accuracy, server-side implementation, attribution, and ROAS.
Fixing Shopify conversion tracking issues: why Google Ads shows wrong data.
A growing Shopify brand had more than 50% of actual orders missing in Google Ads. Here is how Webgarh GTM Assistant rebuilt tracking, removed duplicates, and restored accurate conversion data.
How to choose the right advertising platforms for ecommerce growth.
How unified attribution and controlled testing helped a fashion brand identify the most profitable channel mix.
Full Google Ads and Microsoft Advertising setup for a new Shopify store.
How a new store launched with accounts, GA4, GTM, Merchant Centers, product feeds, and conversion tracking built from scratch.
How accurate conversion tracking helped improve Shopify ROAS.
How better server-side tracking, Enhanced Conversions, and value-based signals helped reduce CPA and wasted ad spend.
Fixing Shopify conversion tracking issues: why Google Ads shows wrong data.
How one Shopify brand moved from missing conversions and duplicate events to accurate tracking within 48 hours.
When Google Ads shows fewer conversions than Webgarh GTM Assistant.
Why the mismatch may point to account structure, not broken storefront tracking.
Using multiple Google Ads accounts? Here is how to keep reporting reliable.
Why growing Shopify brands should consider a Google Ads Manager Account when reporting starts to feel less clean.