Blog
Practical articles on Shopify tracking, GA4 accuracy, server-side implementation, attribution, and ROAS.
A growing Shopify brand had more than 50% of actual orders missing in Google Ads. Here is how Webgarh GTM Assistant rebuilt tracking, removed duplicates, and restored accurate conversion data.
How unified attribution and controlled testing helped a fashion brand identify the most profitable channel mix.
How a new store launched with accounts, GA4, GTM, Merchant Centers, product feeds, and conversion tracking built from scratch.
How better server-side tracking, Enhanced Conversions, and value-based signals helped reduce CPA and wasted ad spend.
How one Shopify brand moved from missing conversions and duplicate events to accurate tracking within 48 hours.
Why the mismatch may point to account structure, not broken storefront tracking.
Why growing Shopify brands should consider a Google Ads Manager Account when reporting starts to feel less clean.