Multi-store eCommerceShopifyGoogle & Bing Ads
Panier Parfait was missing more than 20% of daily orders in Google Ads
- daily orders previously missing
- 20%+
- accurate order tracking
- Restored
- to a visible improvement
- 24h
- tracking configured
- Bing Ads
The gap
What Google Ads could see, before and after
Similar events fired from several places at once, and a checkout change broke the standard Shopify-to-Google Ads flow. Some orders were counted twice. More than one in five never arrived.
Orders Google Ads received, beforeOrders Google Ads received, after
1 dot = 1 orderI see 11 missing and 3 counted twice.Every order arrives, counted once.
- Received
- Missing
- Counted twice
Example
What our team did
Audit, configure, validate
-
Tracking audit
We audited Google Ads conversion actions, duplicate conversions, Enhanced Conversions, offline conversion diagnostics, GA4 and GTM events, the checkout flow and Merchant Center product IDs.
-
Google Ads and GA4 reconfiguration
We verified conversion actions, corrected account linking, and rebuilt the purchase conversion around one source of truth.
-
Deduplication and server-side tracking
We switched off overlapping conversion sources, then configured Enhanced Conversions, offline conversions and server-side delivery.
-
Merchant Center and cross-store validation
We corrected product ID mismatches, then checked daily that orders in each platform matched Shopify.
Results
Within 24 hours, order tracking and attribution were reliable again
Our team restored accurate order tracking, stable Google Ads attribution and reliable Bing Ads reporting, with no duplicate purchase events.
Platforms involved
- Shopify
- Google Ads
- Microsoft (Bing) Ads
- GA4
- Google Tag Manager
- Google Merchant Center
- Checkify