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Connect Reddit Ads to Webgarh GTM Assistant

Updated 21 May 2026 · 4 min read

Connect Reddit Ads so Webgarh GTM Assistant can send Shopify conversion events to your Reddit ad account.

Setup steps

Find your Reddit Pixel ID

Log in to Reddit Ads.
Select your ad account from the dropdown.
Open Events Manager from the left menu.
Go to Events Overview or Pixel Configuration.
Copy the Pixel ID shown below the title.

Generate the Conversion API token

Open the Conversion API tab.
Generate an access token.
Copy the token.

Connect in Webgarh GTM Assistant

Open the Reddit Ads section in Webgarh GTM Assistant and click Connect.
Paste the Pixel ID and Conversion API token.
Move to the next page.
Select the events you want to track.
Click Save and wait for Connected status.

Tracking Add to Cart and lead-style events can help Reddit build better audiences from converting subreddit traffic.

Visual walkthrough

Use the screenshots below alongside the steps above to match each instruction with the correct screen in the platform.

Select a screenshot to open it full size.

Reddit Ads with the ad account drop-down open, and an arrow pointing to the Copy ID option beside the account. — Open Reddit Ads Events Manager for your ad account.

Reddit Ads' Events overview: Events Manager in the left menu (1) and the Pixel ID under the title (2) are marked. — Find and copy the Reddit Pixel ID.

Reddit Ads' Conversions API page: Conversions API in the menu (1), the Generate Access Token button (2) and the Generate button in the token window (3) are marked. — Open the Conversion API section in Reddit Ads.

Reddit Ads' Generate access token window showing Token Generated, with an arrow pointing to the Copy to Clipboard & Close button. — Generate and copy the Reddit Conversion API token.

The Reddit screen in GTM Assistant: the Reddit Pixel ID field (1), the Reddit Conversion Token field (2) and the Save & Continue button (3) are marked. — Enter the Pixel ID and token in Webgarh GTM Assistant.

The Select Store Events to Track step for Reddit, matching store events such as Page Viewed and Checkout Completed to Reddit events, with every Server tick box ticked and the Save button. — Select Reddit events and save the connection.