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Connect Bing Ads to Webgarh GTM Assistant

Connect Microsoft Advertising so Webgarh GTM Assistant can send accurate UET conversion data for Shopify activity.

Setup steps

Connect Microsoft Advertising

  1. In Webgarh GTM Assistant, click Login for Bing Ads.
  2. Sign in with your Microsoft Advertising account.
  3. Select the ad account used for your store.

Choose conversion goals

  1. Pick the conversion goals you want to track.
  2. Select all recommended events such as Purchase, Add to Cart, and Begin Checkout for better optimization.
  3. Click Save to finalize the connection.

New conversion goals typically take about 12 hours to verify the data stream. Microsoft reports may take a few hours to update visually.

Visual walkthrough

Use the screenshots below alongside the steps above to match each instruction with the correct screen in the platform.

Select a screenshot to open it full size.

The Bing Ads Conversion Tracking screen in GTM Assistant, with an arrow pointing to the Connect Bing Ads button.
Sign in to Microsoft Advertising from the Bing Ads connection screen.
The Bing Ads setup step in GTM Assistant: the Microsoft Ads account is selected, the Product Added To Cart, Checkout Started and Checkout Completed events are ticked, and Save & Continue is marked.
Select the conversion goals Webgarh GTM Assistant should send to Microsoft Advertising.