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Connect TikTok Ads to Webgarh GTM Assistant

Updated 21 May 2026 · 4 min read

Webgarh GTM Assistant uses the TikTok Events API for server-side tracking, helping reduce browser and ad-blocker signal loss.

Setup steps

Find your Pixel ID

Log in to TikTok For Business.
Go to Assets > Events in Event Manager.
Select your web event data source or create one for your store.
Copy the TikTok Pixel ID below the data source name.

Generate your access token

In the same data source, open Settings.
Scroll to the Events API section.
Click Generate Access Token.
Copy the token.

Connect in Webgarh GTM Assistant

Click Connect for TikTok in Webgarh GTM Assistant.
Paste the Pixel ID and Access Token.
Select the conversions you want to track.
Save your settings.

New conversion goals typically take around 12 hours to verify. TikTok Events Manager reporting can have a slight delay.

Visual walkthrough

Use the screenshots below alongside the steps above to match each instruction with the correct screen in the platform.

Select a screenshot to open it full size.

TikTok Events Manager with a web data source open, and an arrow pointing to the Pixel ID below its name. — Open TikTok Events Manager and select the web event data source.

The data source's settings in TikTok Events Manager: the Generate access token button under Events API (1) and the Copy token button in the Events API access token window (2) are marked. — Copy the TikTok Pixel ID.

The TikTok Ads screen in GTM Assistant, with the TikTok Pixel Setup field (1) and the Access Token field (2) marked. — Generate an Events API access token in TikTok.

The Select Store Events to Track step for TikTok Ads, matching store events such as Product Viewed and Checkout Completed to TikTok events, with arrows pointing to the Server tick box and the Save button. — Enter the Pixel ID and token in Webgarh GTM Assistant, then save events.