The answers we get asked most often.

Server-side tracking sends events directly from your store to ad platforms, bypassing ad blockers, iOS restrictions, and browser cookie loss. Combined with our client-side setup and first-party data enrichment, most stores see 20–40% more conversions reported accurately versus client-side alone.

Each platform attributes differently — Shopify counts orders, GA4 counts sessions, Meta uses view/click windows. Add browser blocking and cookie loss and discrepancies grow. Server-side delivery plus first-party enrichment narrows the gap and keeps every platform reading from the same source of truth.

No. Tracking is delivered via lightweight, asynchronous client-side scripts and a server-side pipeline that runs off your storefront. There are no theme edits, no blocking scripts, and no Core Web Vitals impact in our testing.

Free to install. You pay $0.02 per order per connected service — so an order that fires GA4 + Meta + Google Ads costs $0.06. GA4 is always free and never counted. Most growing stores stay on Freemium until their order volume makes Advanced cheaper.

Advanced is $190/month and is usually cheaper than Freemium past about 7,500 orders/month per service. Premium is $400/month and includes a daily tag health check, dedicated support manager, and $0.01/order over 40,000. Most stores switch when monthly Freemium spend would exceed the flat tier.

Free with every plan, including Freemium. Our team connects every platform you use, runs test purchases, and verifies revenue accuracy at no charge. Manual GTM setups by agencies typically cost $500–$2,000 — that work is included here.

13+ platforms in one UI: GA4, Google Ads, Meta, TikTok, Pinterest, Microsoft Ads, Snapchat, and more. Both client-side events and server-side delivery are handled per platform. If you use something we don't list, talk to our team — most platforms can be added.

Yes. We connect to your existing GTM container or set one up for you. Webgarh GTM Assistant manages tags, triggers, and data layer mapping; you keep full visibility in GTM. Unlike the Google/YouTube Shopify app, GTM connection is supported. See the full comparison →

Install takes 30 seconds from the Shopify App Store. No code changes, no theme edits, no developer required. Our team typically completes platform connections, test purchases, and verification within a few business days depending on how many platforms you use.

Yes. Built-in diagnosis runs continuously and our team monitors, resolves, and adapts as your store evolves. Advanced gets a weekly tag health check; Premium gets a daily one plus a dedicated support manager. New platform or seasonal surge — we are here.

We review eight areas of your Shopify tracking — GA4 configuration, ecommerce events, GA4-vs-store accuracy, funnel drop-offs, attribution and UTMs, cookies and consent — and deliver a prioritized action plan. Implementation to fix what we find can be scoped separately if you want our team to do the work.

Shopify Plus merchants and agencies whose tracking is leaking conversions, missing platforms, or where in-house ownership is unclear. We've worked with many Plus stores to find and close exactly these gaps. If your GA4, ad-platform, and store numbers don't agree, an audit is usually the fastest way to find out why.

Tell us about your store, stack, and where the numbers feel off. We'll recommend a scope and turnaround — most audits land within a couple of weeks of kick-off. If you'd like us to audit your setup, see our tracking audit page or get in touch.