Most Shopify merchants don't think about tracking costs until the bill grows faster than the store. And the bill is only half the cost: the other half is the hours someone spends setting tracking up, checking it and fixing it when something changes.
Pay for what you use while you're small
When you're starting out, you want to pay only for what you use. That's what Pay as you go is for: free to install, then $0.02 per order, per connected server-side platform, GA4 included. Browser-only tools such as Microsoft Clarity, Hotjar and ShareChat are free and don't count.
A store with 1,000 orders a month sending to Meta, Google Ads and GA4 pays 1,000 × $0.02 × 3 platforms = $60 a month. The cost estimator on the Pay as you go page works it out for your own numbers.
Pay as you go includes all 14 server-side platforms and one setup session with our team. If a connection breaks, for example an expired token, the app alerts you straight away. On Pay as you go, you get the app's automatic alerts, and our team helps when you ask.
As you grow, the real cost is keeping it working
Per-order charges grow with your orders and with every platform you add. But for a growing store the bigger cost is usually time: a theme update that breaks a script, a platform that changes its rules, a connection that expires during a sale.
That's why Scaler and Maximiser are built around care, not order counts:
- Scaler, $99 a month: 5,000 orders a month included, then $0.01 per order. Setup done with your team. We monitor your tracking and fix problems with you, adjust your setup when Meta, Google or Shopify change something, and send a monthly tracking report.
- Scaler yearly, $1,188 a year: up to 90,000 orders a year, with no per-order charges. Everything in Scaler monthly, plus your move from another tracking app or ecommerce platform, and a UTM and channel clean-up.
- Maximiser, $2,148 a year: up to 270,000 orders a year, with no per-order charges. Everything in Scaler yearly, plus same-working-day priority handling, a quarterly review call with a re-audit of every connected platform, and one custom platform integration.
Yearly plans have no per-order charges. You choose your plan in the app, and it's billed through Shopify.
Above 270,000 orders a year? Talk to us.
Which one fits?
- Pay as you go if you're small, comfortable with the app's alerts, and want to pay only for what you use.
- Scaler or Maximiser once you'd rather have our team keep your tracking working month after month.
The Which plan for which job page compares every plan and shows which one covers each job, from setting up tracking to moving from another app.
Not sure where you stand?
Start with the free tracking audit. We compare the orders and revenue Shopify recorded with what GA4 and Google Ads received, and flag duplicate purchases. We reply within 24 hours. The report takes up to one week.