Panier Parfait was missing more than 20% of daily orders in Google Ads.

Panier Parfait is part of a growing multi-store ecommerce business running Shopify stores with active Google Ads and Bing Ads campaigns. As the business scaled, overlapping pixels, Checkify checkout flows, GTM, GA4, Merchant Center, and offline conversions created severe reporting gaps.

20%+ Daily orders previously missing

100% Accurate order tracking restored

24h Visible improvement window

Bing Ads tracking configured

The Store

Panier Parfait operates within a multi-store Shopify environment where advertising performance depends on clean data flowing into Google Ads and Bing Ads. The team had strong sales volume, but ad platforms could not measure performance accurately because conversion tracking had become fragmented.

The Problem

Google Ads and Bing Ads were seeing an incomplete, duplicated version of reality.

More than 20% of completed Shopify orders were not appearing correctly inside Google Ads conversion reports. That meant ROAS was underreported, campaign analysis was misleading, and Smart Bidding did not have the clean signals it needed.

The store environment included multiple overlapping systems: Shopify, Google Ads, Bing Ads, Google Tag Manager, GA4, Checkify, and several pixels and scripts. Similar events were firing from multiple places at once, creating duplicate conversions and conflicting attribution.

The migration to Checkify also disrupted the standard Shopify-to-Google Ads tracking flow. Product ID mismatches in Merchant Center and a misconfigured offline conversion setup added more gaps in product-level attribution and server-side conversion reporting.

The business was generating sales, but its advertising platforms could not see enough clean conversion data to optimize confidently.

What We Did

Audit, configure, validate, monitor.

Tracking Audit

We audited Google Ads conversion actions, duplicate conversions, Enhanced Conversions, offline conversion diagnostics, GA4 and GTM events, data layer behavior, Checkify checkout flow, and Merchant Center product ID mapping.

Google Ads & GA4 Reconfiguration

We verified Google Ads conversion actions, audited GA4 events, corrected account linking issues, and rebuilt the Purchase conversion structure around a cleaner source of truth.

Deduplication & Server-Side Tracking

We disabled overlapping conversion sources across GTM, GA4 imports, pixel-based tracking, and third-party scripts. Enhanced Conversions, offline conversion integration, and server-side delivery were configured for stronger attribution persistence.

Merchant Center & Cross-Store Validation

We corrected product ID mismatches between Shopify, Merchant Center, and Google Ads reporting, then validated daily order reconciliation, event firing, attribution accuracy, and platform-to-Shopify order matching.

The Results

Within 24 hours, order tracking and attribution became reliable again.

Panier Parfait achieved 100% accurate order tracking, stable Google Ads attribution, reliable Bing Ads reporting, and a clean conversion architecture without duplicate Purchase events or parallel tracking conflicts.

Because Google Ads was receiving reliable conversion signals again, Smart Bidding had better data, campaign optimization became more stable, ROAS visibility improved, and the business could scale across multiple stores with more confidence.

What had been limiting growth became a scalable performance foundation: server-side conversion tracking, offline conversion integration, event deduplication, and centralized analytics across stores.

Ready?

Let’s fix your tracking. Permanently.

Talk to Our Team → Start with an Audit

Most eCommerce stores do not have a traffic problem first — they have a measurement problem.